For Kangaroad Pty Ltd
FY2027 Plan
What happened last season, in pictures. And what we do differently, live from 1 August, ready for your September season.
For Henry26 July 2026
Live from 1 August
For Kangaroad Pty Ltd
What happened last season, in pictures. And what we do differently, live from 1 August, ready for your September season.
You said the ads started too late last year. We checked. You were right.
Your selling season is September to December. The first ad ran on 11 December.
Nothing was spent in September, October or November. Then $2,575, about 60% of the budget, was spent from February to May. That is after the season finished.
Shopify has closed its checkout to Google Tag Manager. That is where your Meta tracking sits. So Meta saw people shopping, then nothing.
Meta was told to find buyers. But it was never shown a buyer. So it could not learn. We connect Meta directly to Shopify instead. This is now the standard way.
Ad data for 9 to 16 April 2026, the last week we have full records for.
We searched Google Shopping in Australia today. Here is what the same products cost. Click any picture to see that shop.
Live Google Shopping Australia results, 26 July 2026. 14 to 40 competing products checked for each item. Spare parts excluded.
Last season the ads started on 11 December. Your season begins in September. This year we are live from 1 August, so the campaigns are already learning before your season starts.
3 months lateYou have two shops with the same products at different prices. We move FollowMe into Kangaroad. One shop. One price.
2 shops todayShopify has closed its checkout to Tag Manager. Meta could not see your sales. We connect Meta directly to Shopify instead.
0 sales seenYour site was new. So we built an audience first. That is now done. This year the budget goes to sales.
47% was audienceThe FollowMe Tandem earns your money. It has never been in an ad. This year it leads.
$399 hero productYou asked for the shop to be ready by the end of July. We can be advertising from 1 August. Fixing the tracking and building the campaigns is quick work.
Joining the two shops takes longer. Rushing it would lose your Google rankings. So we do that during August, and finish before your season starts in September. That way the ads are already tested and working when your busy months arrive.
Every new campaign runs for 14 days on a small budget. We agree the target with you before it starts. If it works, we spend more. If it does not, we stop it and tell you.
| Month | Meta | Total | |
|---|---|---|---|
| August | $400 | $150 | $550 |
| September | $600 | $200 | $800 |
| October | $900 | $300 | $1,200 |
| November | $1,400 | $400 | $1,800 |
| December | $1,400 | $400 | $1,800 |
| Jan to Feb | $400 | $100 | $500 |
About $7,150 from August to February. You pay Google and Meta directly. Last season 60% of the money was spent after the season had finished. This plan spends almost all of it before and during your season. August is a small test month, so the campaigns are already learning by September.
Five things need to change first. They are listed above. Then the budget can go back to work.
Yes. Your bikes cost about 2x the market price. Advertising cannot fix that. Clear them and focus on the tandem.
Yes. This is the best idea on your list. But we must redirect each product page one by one, to keep your Google rankings.
Maybe. First fix the box sizes and weights on every product. If you clear the big bikes, the problem may disappear. Then choose a tool.
Google first, yes. Email yes, it is free and overdue. Keep a small Meta budget for past visitors only. We test it for 14 days at a time.
8 posts a month on Facebook and Instagram are in the Growth + Content option below, in English. XHS users in Australia read Chinese, so those posts must be in Chinese. We make the pictures. Your team adds the words, or we hire a Chinese writer and quote it.
eBay yes, especially for spare parts. Marketplace only to clear the bikes locally.
All prices exclude GST. Advertising budget is separate and paid by you to Google and Meta.
None of these cost money. We will send simple instructions for each one.
Our access to both shops has expired. Please approve the renewal we send.
Add 121 Group back as a partner.
Accept our manager account link.
Read access to Analytics and Search Console.
Tell us the plan and shipping app you pay for.
Box size and weight per product. Your customer list.
You said you would like to meet in Melbourne. We are happy to do that. Choose the last option and we will come to you this week.
